You have one chance to make a first impression. Upon meeting a new or prospective customer and exchanging business cards, your customer will find an impression of your company based on the law firm logo independently. Your law firm logo represents your law firm to the world. Every seemingly insignificant part of this makes an impression on the customer. Font Color scheme Name arrangement. Text size Spacing. Inclusion of a scale or gavel picture looking at your Business card and company logo, your customer gets an impression. Your customer forms an idea in their head of what your company stands for. Is your logo traditional or modern Does this make you look frugal and indifferent, like you made the logo yourself in Microsoft Word or does this look as if you value your reputation and appearance, and had a professional designer create the logo.
Before approaching a Logo designer or producing the logo yourself, there are some very important measures you can take to obtain a clear image of what the logo should entail and how it must reflect your law firm. You do not want your Law firm to look like another law firms in your practice area and location, lest your company be unmemorable to the customer. The last thing you need to do is confuse the customer with what sets your company apart from everybody else. Watch what you like about their logos. Make notes. Attempt to gauge how their logos cause you to perceive their law firms. Do their logos make the companies seem professional or do they look like the companies are unremarkable Think about what you like and do not like about these business logos when deciding how your own logo will look.
These are the two primary Theme selections for Stephens Law Firm this normally means the difference between serif and sans-serif font does that mean Open Microsoft Word or Google Docs Sort your law firm name in Times New Roman, Georgia, or Garamond font. Then, type your company name in either Arial or Helvetica. The first 3 fonts are considered serif fonts since you can see they have small lines on the bottom and sides of letters such as A, B, and C. The sans-serif fonts do not have these lines. Serif fonts are associated with papers, considered more traditional fonts. Sans-serif fonts are related to Internet content and therefore are considered contemporary. Would you like your law firm to have the look of a conventional, storied clinic or do you want it to appear glossy, flexible, and contemporary the decision is yours.